How to Buy Power and Influence People

Elon Musk's Twitter takeover makes little business sense, but it has given the world's richest man a global megaphone and easy access to Trump's incoming second White House.

Blogs

Zoë Schiffer (2024). Extremely Hardcore: Inside Elon Musk’s Twitter. Portfolio. 330 pp.

We all live in Elon Musk’s world now—and as Zoë Schiffer shows in this meticulously researched book on Musk’s 2022 Twitter takeover, it is a bizarre, dysfunctional, and despotic world.

After reading Extremely Hardcore (Musk’s phrase describing the work culture he expected at Twitter), it is extremely difficult to maintain the illusion that Musk is some kind of business genius: Musk spent $44 billion to acquire a company worth only around $25 billion, effectively overpaying $19 billion, or the gross domestic product of a small country. Moreover, Musk has failed to turn Twitter/X into a profitable venture despite a ruthless slash-and-downsize program of corporate austerity. How, then, to make sense of the contrast between the outward myth of genius and the interior corporate dysfunction? Schiffer’s eminently readable blow-by-blow account of Musk’s Twitter acquisition raises the question: Is the world’s richest man still a rational decision-maker?

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Fascism vs. Centrism

The stakes have seldom been higher. Enabling the rise of neofascism would be a historic mistake for the left.

Blogs

Today is Election Day in the United States, a defining moment not just for the U.S. but for the world as a whole.

In these final moments, how should we think about Donald Trump’s candidacy? I recently listened to Joe Rogan’s 3-hour interview with Trump (so that you don’t have to), and Rogan is right to point out that Trump has “comedic instincts,” engages in a form of “stand-up,” and often performs with “great timing.” Trump’s flair for self-deprecation no doubt helps explain his political success. He is, at heart, a performer. By comparison, centrist Democrats often feel wooden—the gap between Biden and Trump is the distance between modernist self-seriousness and postmodern playfulness. But with her charisma, Harris has been far more successful at circumventing this obstacle than her predecessors.

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Trump as Apprentice—or Master?

A recent biopic, The Apprentice (2024), prioritizes aesthetics over substance, downplaying Trump’s personal responsibility for his profound character flaws.

Blogs

The Apprentice (2024). Director: Ali Abbasi. Writer: Gabriel Sherman. Starring: Sebastian Stan, Jeremy Strong, Maria Bakalova. (IMdb)

Ali Abbasi’s The Apprentice (2024)—the title playfully plagiarizes the 15-season reality show that made Donald Trump a household name—could hardly be more timely, purporting to tell the story of Trump’s rise from relative obscurity in 1970s Queens, New York to Manhattan moguldom by the mid-1980s.

The Apprentice does so effectively, even if it veers dangerously into aestheticism, devolving at times into an almost celebratory visual spectacle more than a critical biographical film. With all the familiar tropes of the 1980s aesthetic paraded before the audience—the big hair, VHS scan lines, disco needle-drops, cocaine-fueled parties, and the ruthlessly individualistic pursuit of profit and pleasure—The Apprentice largely forgoes deeper analysis of one of the most powerful and dangerous people in recent history, shifting blame instead onto the shadowy master-figure of Roy Cohn.

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The Madness of Civil War

Returning to Alex Garland's Civil War (2024) leaves a mixed impression, but its core theme is, unfortunately, more relevant than ever.

Blogs

Civil War (2024). Director/Writer: Alex Garland. Starring: Kirsten Dunst, Wagner Moura, Cailee Spaeny. A24 Films. (Rotten Tomatoes) (IMDb)

Despite occasional glimmers of hope, Civil War (2024) is a terribly depressing movie; but worse still, it is largely an empty movie.

Missing are two crucial elements, which could have compensated for the film’s overall bleakness: situating the U.S. as portrayed in the film within a global system, forcing a reckoning with the possible role played by the American empire in its internal disorders; and a tangible analysis of the domestic political situation leading to the film’s central conflict. Strangely, for a movie about civil war, Civil War is remarkably uninterested in how the war came about, and it shows zero interest in what the rest of the world is doing about it.

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Stuart Hall, An Intellectual for Times of Reaction

In these troubling times, we should return to Stuart Hall, a remarkable political thinker and cultural analyst.

Blogs

Stuart Hall (1932-2014), born in Jamaica and educated at Oxford University, was one of the key cultural theorists, Marxist sociologists, and leftist thinkers in the postwar era. Hall is particularly known for concepts like encoding/decoding and authoritarian populism, and for his interest in studying conjunctures (the totality of societal situations); he is also known for his critical analyses of Thatcherismin the 1980s and studies of popular culture, identity, and race/ethnicity, and for helping establish cultural studies as a distinctive subdiscipline.

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Ontocide: The Despair of Gaza

Ontocide destroys the will to care about things in the world. Together with politicide and genocide, it forms the “dark triad of occupation”: destroy the state, the people, and meaning as such.

Gaza is being decimated. There are reports of polio virus found in Gaza’s sewage by the World Health Organization (WHO). Mountains of garbage are piling up as basic services have collapsed. The UN reports that clearing 40 million tons of rubble may take 15 years, with housing stock not rebuilt until 2040 at an estimated cost of $40 billion. And as of July 2024, some 39,000 Palestinians have been killed in Gaza. The real body count may prove much higher, given the significant destruction of civil infrastructure by Israel’s armed forces, making recovering and registering fatalities difficult, with thousands likely buried beneath the rubble of the bombed-out enclave.

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The Nexus of the Presidency

Overemphasizing Biden’s verbal gaffes risks falling prey to a reactionary politics of the performance: What matters more is the nexus of forces the President surrounds himself with.

Blogs

On Friday, the New York Times Editorial Board called for Biden’s resignation from the 2024 presidential race. Recognizing that a call for “ending his candidacy” was an extraordinary step, the Times still lamented “the president’s performance,” noting: “Even when Mr. Biden tried to lay out his policy proposals, he stumbled.”

The somewhat hysterical anti-Biden reactions to the Biden-Trump presidential debate on CNN suggest that we still have an essentially olympic and theatrical relationship to politics, that is, a politics of performance and (implicit) athleticism.

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