How to Buy Power and Influence People
Elon Musk's Twitter takeover makes little business sense, but it has given the world's richest man a global megaphone and easy access to Trump's incoming second White House.

Zoë Schiffer (2024). Extremely Hardcore: Inside Elon Musk’s Twitter. Portfolio. 330 pp.
We all live in Elon Musk’s world now—and as Zoë Schiffer shows in this meticulously researched book on Musk’s 2022 Twitter takeover, it is a bizarre, dysfunctional, and despotic world.
After reading Extremely Hardcore (Musk’s phrase describing the work culture he expected at Twitter), it is extremely difficult to maintain the illusion that Musk is some kind of business genius: Musk spent $44 billion to acquire a company worth only around $25 billion, effectively overpaying $19 billion, or the gross domestic product of a small country. Moreover, Musk has failed to turn Twitter/X into a profitable venture despite a ruthless slash-and-downsize program of corporate austerity. How, then, to make sense of the contrast between the outward myth of genius and the interior corporate dysfunction? Schiffer’s eminently readable blow-by-blow account of Musk’s Twitter acquisition raises the question: Is the world’s richest man still a rational decision-maker?





